As the new year begins, many of us are taking a moment to reset and reflect. January is often a time for tightening belts and recovering from the holiday season – a trend that is deeply felt in the charitable sector.

While the surge of holiday giving tends to end in December, the reality of the work we do remains a daily, constant necessity. We wanted to share 5 powerful reason why Giving in January is so important, and truly special:

1. The “January Gap” is Real

Many charities face a significant drop in donations after December, however, the need for life-saving medical care, surgeries, and daily healthcare expenses never takes a holiday. Your gift in January helps bridge this critical gap!

2. Affirm your own Abundance

Giving, even when you feel stretched, shifts your mindset. It’s a powerful act of intention for the new year and a proven mood booster (hello, “helper’s high”)!

3. Start resolutions with Action

Resolve to be more charitable this year? Donating in January is a concrete way to kickstart that goal, setting a positive pattern for the months ahead.

4. Small amounts have HUGE Impacts

Because fewer people give in January, your contribution – whether it’s the cost of a coffee or a few extra Rand – can go further and make a more visible difference. Every bit helps!

5. Become a “Year Round Hero”

January is the perfect time to set up a small, recurring monthly donation. Even the cost of one coffee a month provides a “predictable income.” For a charity, knowing they have a steady “budget” helps them plan bigger projects for the entire year ahead.

Your kindness, especially during these lean months, is what enables us to continue our work.

Let’s make January a month of powerful impact, showing that even in challenging times, our community’s heart beats strong.

With gratitude,
The Arms of Mercy team

DONATIONS

Account Holder: Arms of Mercy NPC
Bank: Standard Bank
Account Type: Cheque Account
Account Number: 10114699702
Branch Code: 051001
Swift Code: SBZA ZA JJ
REF: Name & Cell Number

Arms of Mercy is a registered NPC (2018/016801/08) and PBO 930076145. Tax deductible receipts are available upon request, please contact us by sending an email to: admin@armsofmercy.org.za.