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Mandela Day: Limited Edition “Madiba Bracelets” in support of CHOC!

18 July is international Mandela Day, in honour of former president, Nelson Mandela`s birthday. The day is inspired by a call to action by Madiba for the next generation to take on the burden of leadership in addressing the world’s social injustices when he said that “it is in your hands now”.


This year on Mandela Day, Arms of Mercy have chosen Childhood Cancer Foundation South Africa (CHOC) as beneficiary of all the proceeds made from our Limited Edition “Madiba Bracelets”, in support of all the amazing work they do and positive change they bring about in the children`s lives.

The main theme around Mandela Day is “action against poverty”. In today`s economy, very few parents and families can afford the treatments and therapies that the children need on their own, and need all the financial aid they can get, no matter how small. Your R67 will go a long way!

The Madiba Bracelets cost R67 per pair, consisting of coral and white wooden and crystal beads – with Hope, Dream, Love and Hand charms to spread the message of endless possibility and positive change. Orders open today and are open until 18 July 2019 at 17h00. To place an order, please contact the agent in your area. See agents contact numbers and areas here.

Let the Madiba Bracelets remind you to do something good, not just on Mandela Day, but everyday!

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.”

Nelson Mandela

Learn more about Mandela Day

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